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What Exactly is the Unrelenting “Axel-Breaking” Spirit That Helped Esino Win Big Clients?

What Exactly is the Unrelenting “Axel-Breaking” Spirit That Helped Esino Win Big Clients?

 

The Start of Esino: Undertaking the First Large-Scale Development Project

“Don’t choose shortcuts, work hard step by step, day by day, earnestly and down-to-earth, accumulate time, dreams into reality, career success, this is an extraordinary mortal.” -“Living Law”

In 2012, Esino was fortunate to be trusted by customers and received its first development case ever.

After much success with product development, Esino successfully took on a second large-scale development project in December of 2013. The project was dedicated to designing a top of the line physiotherapy equipment that features low noise levels and high vibration. Esino assembled top-tier engineers and a chief designer with a master’s degree from Huazhong University of Science and Technology.

When you are new in the industry, you have to work even harder to build a reputation. The first product design had a few issues due to the difficulty of assembly and resulted in too much noise. Instead of moving forward with the imperfect product, Esino started all over and developed the world’s quietest and strongest physiotherapy device.

After seeing the display of responsibility, clients began to have greater trust and confidence in Esino’s capabilities. This also helped Esino understand that “Quality is the Cornerstone in Designing” A good product is one that can serve its function and is easy to produce, but the most important thing is that it needs to have impeccable performance.

Finally, when it was time to create new products for customers, we encountered a core issue. The market has not been able to create a motor that could power this product.

Motor: Commonly known as “motor,” it is the power source that maintains the operation of electrical appliances and other machinery. At present, the motor is one of the main carriers to improve the level of technology and even the quality of life.

 

Develop Strong Partnerships, but Always Take Ownership of Quality

Carefully select and purchase spare parts. Create solutions that meet the highest standards in the industry.

Esino business style has never been limited to pure business relationships between suppliers and clients. Esino will choose partners with potential so that they may grow and develop a successful partnership together. The success of the partnership will result in higher-level execution for development, which will result in successful products for our clients. To address the issue of finding a strong enough motor to power the device, Esino has taken the same approach to find a partner.

After looking for countless motor suppliers, Esino found a supplier of drive subsystems and drive components that are currently leading the industry. This established business has complete confidence in its products. After learning about Esino’s procurement needs, they repeatedly said: “There will not be any problems!” Everyone thought that Esino had found a supplier that can meet their needs. The team was relieved that a solution was finally found, especially since the supplier is a leader in its industry.

Though he was relieved, Mr. Wu Zhiyong, the founder of Esino, wanted to ensure the motor’s effectiveness to comply with Esino’s strict production process. “It still has to be tested. We can’t rely on luck.”

Quality is the foundation of Esino, and it must not be put into the hands of suppliers. Even if the supplier is an industry leader, testing is the only method to verify and confirm the truth. It is better to have a problem before distribution than to receive a complaint from consumers afterward. Esino encourages everyone to keep asking questions and keep testing to ensure success. Everyone in the R&D team was assigned to perform a product prototype synchronous test. Anyone who detects a problem will be rewarded.

Test Until Perfection: The Only One Responsible For Your Reputation is You

Motor testing is in full swing, and there are no abnormalities and quality problems during the test. Even the founder of Esino has personally participated in the testing of this motor. This motor has withstood many tests, but just when everyone thought that victory was in sight, the unexpected happened: the motor with the best reputation in the industry broke! Everyone was surprised at the sudden fracture of the motor axel. 

In the comprehensive follow-up analysis, it was found that the motor had other defects. The large industry-leading company that Esino had partnered with was shocked. “Our motor was tested and broken by a small company, incredible!” This allowed the then-unknown Esino to win respect from industry leaders, who were all moved by Esino’s persistence to develop the perfect product.

Due to the fatal problem in the motor and unsuccessful partnership with the well-known supplier, the team took a step back to recollect. Embarrassed in their trust in the supplier and glad that the CEO challenged the motor’s quality, the Esino team reflected and made it a requirement to uphold the rigorous procedures and absolute standards for quality. No other suitable motor suppliers could be found, and Esino decided to stop searching for a supplier.

 

Research and Development: Creating the Perfect Motor

If there is not a suitable motor supplier on the market, Esino will develop its own!

This is undoubtedly choosing the hard way to produce a product. Developing a new motor is very time-consuming and labor-intensive, but Esino does not create “defective products.” After the team’s hard work over several days and nights, they finally developed a successful motor with high vibration intensity and low noise. This product turned out to be extremely popular on the market as soon as it was launched! 

Today, because of its high quality and powerful functions, it has a strong reputation in domestic and overseas markets with a continuously high sales volume. The original customer has become a unicorn among similar brands, and the sub-product lines developed from this are also constantly being laid out. Mr. Kazuo Inamori said: “Those who make good products can hear the voice of the product.”

It is precisely because of the hard work put into this product that Esino has become the best partner in the hearts of core customers. From a no-name to a well-known brand, it has maintained a long-term and stable strategic partnership for almost a decade with its customers. Quality is representative of corporate image and how consumers regard the brand. When the motto, “quality is the life of an enterprise,” is rooted in the hearts of all Esino employees, our products become invincible in the fiercely competitive market. The quality department of Esino is given the most challenging task: Always maintaining the ultimate standards and highest requirements.

 

 

Author | Nana Romily

Review | Nancy Yang

Translated | Ondrian Yeung and Mia Hernandez

Inventors Only Product Development Contest: Over $100,000 Worth of Prizes

IRVINE, Calif.March 18, 2021  — Esino USA Corporation is excited to launch Inventors Only, a product development contest geared towards gathering creative and innovative inventors and offering resources and prize packages to help kickstart their invention. The top three finalists will be awarded a total of $17,500 toward product development services at Esino USA. Select finalists will receive additional prizes consisting of marketing, sales, patenting, e-commerce, app development services worth over $100,000 as well!

Inventors Only Contest Offers Over $100,000 in Services For Inventors to Kickstart Their Product!

To build a successful new product from scratch is no easy task. It is extremely difficult to take a product from idea to marketThis contest, known initially as the television show, “Movers, Shakers, and Invention Makers,” was established as a way for product development experts to provide feedback and resources to give inventors that extra push they need to get their product to the next stage.

There are countless hurdles in the product development process, and countless more to make a product successful. Many inventors have great ideas but get stuck in their product development process due to a lack of funds, lack of resources, or simply are not able to generate enough traffic or sales. The Inventors Only contest will provide resources, financial assistance, professional feedback, and industry connections giving those with the next big idea the extra push in their product development journey.

The Inventors Only Contest will take submissions between 9:00 am PST on Monday, March 15th, 2021 to 5 pm PST on Monday, May 31st, 2021. Finalists will be determined and revealed on Friday, June 4th, 2021. Inventors Only will contact each finalist for an interview that will take place between Monday, June 7th to Friday, June 11th. Finalists will pitch their idea and answer any questions related to their inventions. Contest winners will be announced on Friday, June 18th.

The three winners will be selected from the finalist, with different prize packages allocated to them based on their needs and stage of product development. First place will receive $10,000, second place will receive $5,000, and third place will receive $2,500 for product development services at Esino USA. The $100,000 worth of services from our partners include branding from Culture Mind Cinema, search engine optimization from Flying V Group, Amazon and Shopify services from Mueller Direct, patent services from Alcoba Law Group, and software development from AccQData.

The goal of Inventors Only is to create an opportunity for brilliantly minded individuals to showcase their groundbreaking products and provide resources for many more ideas to come to fruition. For more information on the contest, Esino USA, and any other partners, check out the Inventors Only Website.

 

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About Esino USA
Esino USA fulfills all your product development needs, including Prototyping, Engineering, Sourcing, Molding, Manufacturing, and Project Management. Esino has over ten years of experience working with start-ups and has brought more than 100 new products to market.

Contact: Ondrian Yeung
Email: o.yeung@usesino.com

Esino Celebrates International Women’s Day

Esino Celebrates International Women’s Day

Every year on March 8th, the world celebrates International Women’s Day’s the global holiday to honor women’s cultural, political, and socioeconomic achievements. Esino greatly appreciates the work of our women employees. 

This year, to honor the women of Esino, our China branch hosted the women from all departments in the cinema to celebrate together and watch the most popular movie in China today, “Hello, Li Huanying.” This film is written and directed by Jia Ling, a distinguished woman director, and actress in the film industry. “Hello, Li Huanying” does an excellent job displaying the delicate and selflessness of maternal love and is the perfect movie to highlight the remarkable qualities that women possess. 

Esino takes great pride in caring for our female employees. We understand that women employees often endure more pressure in work and life, but Esino will continue to do our part in supporting and thanking all women for the work they do. 

ESINO USA DONATES 10,400 MASKS DURING COVID-19 PANDEMIC 

Esino USA

18 Technology Drive, Suite #126

Irvine, CA 92618

For Immediate Release

ESINO USA Supports Essential Organizations with 10,400 Masks to Help Slow the Spread of Covid-19

IRVINE, Calif. – January 12, 2021–  During the last three months of 2020, Esino USA donated 10,400 masks and personal protective equipment (PPE) products to support frontline workers. Esino worked with essential businesses such as hospitals, schools, and clinics to determine more ways to help the community and slow the spread of Covid-19. Wearing a face mask has proven to be one of the best ways to minimize the probability of spreading the virus, causing a high demand and shortage of masks for many essential organizations. 

“All of our employees are required to change their masks every 4 hours,” commented Nicholas, owner of Agape Congregate Living. “We go through hundreds of masks each week due to the nature of our business and for the safety of our high-risk patients.” Organizations are not only experiencing a shortage of masks but also other PPE products such as gloves, disinfectant wipes, sanitizer, and more.

In these unprecedented times, Esino USA helped the nation by equipping frontline workers with proper protective equipment to continue providing their necessary and life-saving services. The organizations Esino USA assisted include Robert Wood Johnson University Hospital, Somerset County Department of Health, Life IVF Center, Jserra High School, Agape Congregate Living, and MemorialCare Orange Coast Medical Center.

“We are very grateful for the donation of masks,” stated Christopher Plaia, Dean of JSerra High School. “Every contribution makes it more and more possible for our students to continue in-person learning.” Through these donations, Esino USA continues to stay true to its core value of making the world a better place for everyone to live. 

As COVID-19 cases in the United States rise, the essential workers we partnered with advised everyone to come together and do their part to stop the spread. Being safe also benefits family members, friends, and peers who may contact high-risk individuals. Ways that people can help are by wearing a mask, practicing social distancing, thoroughly washing their hands, staying home, and donating PPE products if possible. 

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About Esino USA 

Esino USA develops cutting-edge technology to take your product to the next level while making serious contributions to making the world a better place for everyone. Our services range from Prototyping, Engineering, Sourcing, Molding, Manufacturing, and Project Management. Esino has over ten years of experience working with start-ups and has brought more than 100 new products to market. Esino is your one-stop-shop for developing a new product. For more information, visit usesino.com

 

Esino USA

Contact: Mia Hernandez

Email: m.hernandez@usesino.com

Release Date: January 12th, 2021

3,300 Masks Donated To MemorialCare Orange Coast Medical Center

On December 29th, 2020, Esino USA donated 3,300 masks to healthcare workers at MemorialCare Orange Coast Medical Center. Esino is grateful to help essential workers in need and do our part to slow the spread of the COVID-19 Virus. MemorialCare Orange Coast Medical Center is a nonprofit hospital located in Fountain Valley dedicated to fulfilling the community’s health care needs through innovation and excellence. We hope that Esino’s mask donation will keep the OCMC frontline workers safe while they devote their time giving compassionate care and personalized service to their patients. 

Please reach out to Esino USA if you know of any other organizations in need of PPE products and would like to nominate them for a donation. 

Esino USA Donates 1,250 Masks To Assist Agape Congregate Living

Esino USA donated 1,250 masks to Agape Congregate Living to keep its residents and essential workers safe while preventing the spread of COVID-19. Agape Congregate Living is a private facility with a high nurse to patient ratio that aids people with recovery from illness or injuries in an environment that feels like home. We hope that Esino’s donation of masks will provide assistance to Agape Congregate Living to achieve their overall mission of promoting healing in personal care while helping patients reach their healthcare goals. 

It has been a pleasure to support Agape Congregate Living and their essential workers. Reach out to Esino if you know of any other organizations in need of PPE products and would like to nominate them for a donation. 

Life IVF Center receives 2,500 masks from Esino USA

Last week Esino donated 2500 masks to Life IVF Center. We hope these masks help support Life IVF Center in their mission to help families address infertility and achieve their family-building goals. The center provides individualized holistic IVF treatments for patients from around the world. They hope to enable everyone to have the opportunity to conceive with their own egg, especially patients of maternal age.

We are happy to provide support for Life IVF Center and the cause that they fight for. Please reach out to us if there is an organization you would like to support and nominate for Esino to donate PPE products to!

Esino Donates 2,600 Masks to JSerra High School

Students, parents, and faculty all over the world are making an effort to allow students to go back to school and take part of in-person instruction. The pandemic caused millions of students to resort to online instruction. JSerra is one of the first campuses in Orange County to open school with social distancing regulations, newly implemented safety measures, and PPE readily available for students.

Esino donated 2,500 masks to JSerra High School. We hope these masks will help keep faculty and students safe while they carry on instruction, athletics, and activities. Stay safe and stay socially distanced!

2,000 Masks Donated to Robert Wood Johnson University Hospital and Somerset County Department of Health

Esino understands the risk that is presented by a shortage of masks and wanted to ensure those who truly need them are able to obtain them. Team members took a close look at organizations that were experiencing a shortage of PPE supplies, such as masks, and distributed these items to those organizations. These donations included 1,000 masks each to Robert Wood Johnson University Hospital in Somerset and the Somerset County Department of Health, as well as over 1,000 masks to a number of individuals, smaller businesses and families who were in need. Esino will be distributing more masks and is asking anyone who may need them to contact them to make arrangements. To date, the Robert Wood Johnson University Hospital already distributed just over 4,000 masks while providing education on COVID prevention methods at First Baptist Church of Lincoln Gardens in Somerset.

Esino strives to bring ideas to life through their innovative manufacturing solutions and ultra-responsive service to their customers. As their way of saying thank you to the community around them and to help support community members in this time of crisis, the company saw fit to take this important step to helping the individuals living and working in the area stay safe and healthy.