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Finding the Right Manufacturer for Your Product

Finding the Right Manufacturer for Your Product

When it comes to bringing a new product to market, it is quintessential to have the best-fit manufacturer for your business. Many factors go into determining the best manufacturer for your organization, including quality, pricing, location, and factory size. Finding a manufacturer that is the best fit for your product and company is a tedious process but can ultimately save you money, time and prevent you from creating a failed product. 

What Exactly is a Manufacturer?

A manufacturer is a company that produces finished goods made from raw materials and/or sourced parts. It is common for manufacturers to specialize in producing specific types of goods such as tech, packaging, glass, boxes, and more. Once a manufacturer makes the finished good, they can ship directly to retailers, wholesalers, consumers, and more.

If you are developing a unique product, you must use a manufacturer rather than a drop shipper or supplier because a manufacturer has the capabilities to produce your unique invention.

The Location of a Manufacturer: 

The location of the manufacturer you select is crucial because it can affect the cost of production, the number of manufacturers to choose from, speed of production, and quality and labor standards. There are pros and cons to any manufacture, whether you decide to use a domestic or foreign company. Keep in mind that the best choice for your company may not be the same as another. While location will play a role in your ultimate decision, remember that the manufacturer itself and the quality of products they produce are most important. 

Domestic manufacturers located in North America pros and cons:

  • Perceived higher quality and labor standards
  • Lower shipping costs
  • Easier communication because of no language barrier
  • Higher cost for production 
  • Fewer choices in manufacturer to choose from 

Foreign manufacturers located overseas pros and cons: 

  • Less expensive production costs 
  • More one-stop services that can produce, package, and even sell products 
  • More manufacturers to choose from 
  • Potential language barrier
  • More expensive shipping
  • Limited warranty options and often no repair services 

When determining the location of your potential manufacturer, ask yourself these critical questions: 

  1. How much can you afford for your product’s production, and what price do you want to sell your product at?
  2. Do you need a one-stop-shop manufacturer that can handle producing the product and packaging it?
  3. If the manufacturer is located across seas, do they have an account management team that can address the potential language barrier?
  4. How will you plan on managing damaged or returned goods? Will you need the manufacturer or a third party to service products?

The Quality of a Manufacture: 

In any business, the quality of the product you are selling goes hand and hand with successful sales. To ensure that customers are happy with your product, have positive feedback, and make repeat sales, you must be sure that the manufacturer you are working with produces a quality product for you. 

To determine if the quality of the manufacturing company you are considering working with is up to your standards, you must do your research on them. 

  • Look for customer reviews and at their reputation. 
  • Who have they worked with in the past?
  • Does this company have poor labor practices? 
  • Does the company have any regulation violations or fines? 
  • Do they have quality standard certifications such as ISO9001?
  • What types of materials and quality of materials does this organization use?

After you have finished your research and meeting with a potential manufacturer to work, it is essential to ask questions to ensure that they are knowledgeable in the industry and market segment you are entering. 

The Size of a Manufacturer: 

Picking the size of the manufacture you are going to work with depends on a few things:

  1. What is the output quantity needed to meet consumer demands?
  2. How fast do you need a product manufacturer? Will they meet your speed and efficiency standards?
  3. What types of manufacturing processes do you need, and does the manufacturer have the capability to fulfill these manufacturing needs?

The answer to all these questions will significantly help you narrow down your manufacturing search. Some organizations may not meet the production needs of your product. Ensure that you have done your market research to have the most accurate idea of what you need in the size of the manufacturing company you will need to work with. 

The Cost of a Manufacturer 

The cost of a manufacturer that you will use varies depending on size, location, types of materials you use, reputation, and production speed. Investing in the proper manufacturer for your company and product can be worth the money if it means that you will have a better quality product on the market. When speaking with potential manufacturers, it is best to compare quotes and go with which one is best for your business needs. 

Takeaways: 

Working with a manufacturer is a large commitment that may take time to determine but can ultimately affect your bottom line. Doing the proper research and understanding the market demand for your product will ensure that you select the best company to work with. 

 

If you are looking for a manufacturer to begin working with, then check out Esino’s website because product design and manufacturing is our company’s specialty. We design and make high-quality electronic devices and offer super competitive prices. We not only work with you to create your product, but our engineers and project managers provide their expertise of over ten years of experience to elevate your product even further. We have over a decade of experience working with high-profile clients to develop their winning products. Although we manufacture overseas, we do offer repair services in the United States. Feel free to reach out to EsinoUSA if you have any questions or are interested in seeing how we can help! 

 

Interested in Esino’s manufacturing services? Check out the Inventors Only Contest for the chance to win up to $10,000 of product development services at Esino and much more. 

 

What Exactly is the Unrelenting “Axel-Breaking” Spirit That Helped Esino Win Big Clients?

What Exactly is the Unrelenting “Axel-Breaking” Spirit That Helped Esino Win Big Clients?

 

The Start of Esino: Undertaking the First Large-Scale Development Project

“Don’t choose shortcuts, work hard step by step, day by day, earnestly and down-to-earth, accumulate time, dreams into reality, career success, this is an extraordinary mortal.” -“Living Law”

In 2012, Esino was fortunate to be trusted by customers and received its first development case ever.

After much success with product development, Esino successfully took on a second large-scale development project in December of 2013. The project was dedicated to designing a top of the line physiotherapy equipment that features low noise levels and high vibration. Esino assembled top-tier engineers and a chief designer with a master’s degree from Huazhong University of Science and Technology.

When you are new in the industry, you have to work even harder to build a reputation. The first product design had a few issues due to the difficulty of assembly and resulted in too much noise. Instead of moving forward with the imperfect product, Esino started all over and developed the world’s quietest and strongest physiotherapy device.

After seeing the display of responsibility, clients began to have greater trust and confidence in Esino’s capabilities. This also helped Esino understand that “Quality is the Cornerstone in Designing” A good product is one that can serve its function and is easy to produce, but the most important thing is that it needs to have impeccable performance.

Finally, when it was time to create new products for customers, we encountered a core issue. The market has not been able to create a motor that could power this product.

Motor: Commonly known as “motor,” it is the power source that maintains the operation of electrical appliances and other machinery. At present, the motor is one of the main carriers to improve the level of technology and even the quality of life.

 

Develop Strong Partnerships, but Always Take Ownership of Quality

Carefully select and purchase spare parts. Create solutions that meet the highest standards in the industry.

Esino business style has never been limited to pure business relationships between suppliers and clients. Esino will choose partners with potential so that they may grow and develop a successful partnership together. The success of the partnership will result in higher-level execution for development, which will result in successful products for our clients. To address the issue of finding a strong enough motor to power the device, Esino has taken the same approach to find a partner.

After looking for countless motor suppliers, Esino found a supplier of drive subsystems and drive components that are currently leading the industry. This established business has complete confidence in its products. After learning about Esino’s procurement needs, they repeatedly said: “There will not be any problems!” Everyone thought that Esino had found a supplier that can meet their needs. The team was relieved that a solution was finally found, especially since the supplier is a leader in its industry.

Though he was relieved, Mr. Wu Zhiyong, the founder of Esino, wanted to ensure the motor’s effectiveness to comply with Esino’s strict production process. “It still has to be tested. We can’t rely on luck.”

Quality is the foundation of Esino, and it must not be put into the hands of suppliers. Even if the supplier is an industry leader, testing is the only method to verify and confirm the truth. It is better to have a problem before distribution than to receive a complaint from consumers afterward. Esino encourages everyone to keep asking questions and keep testing to ensure success. Everyone in the R&D team was assigned to perform a product prototype synchronous test. Anyone who detects a problem will be rewarded.

Test Until Perfection: The Only One Responsible For Your Reputation is You

Motor testing is in full swing, and there are no abnormalities and quality problems during the test. Even the founder of Esino has personally participated in the testing of this motor. This motor has withstood many tests, but just when everyone thought that victory was in sight, the unexpected happened: the motor with the best reputation in the industry broke! Everyone was surprised at the sudden fracture of the motor axel. 

In the comprehensive follow-up analysis, it was found that the motor had other defects. The large industry-leading company that Esino had partnered with was shocked. “Our motor was tested and broken by a small company, incredible!” This allowed the then-unknown Esino to win respect from industry leaders, who were all moved by Esino’s persistence to develop the perfect product.

Due to the fatal problem in the motor and unsuccessful partnership with the well-known supplier, the team took a step back to recollect. Embarrassed in their trust in the supplier and glad that the CEO challenged the motor’s quality, the Esino team reflected and made it a requirement to uphold the rigorous procedures and absolute standards for quality. No other suitable motor suppliers could be found, and Esino decided to stop searching for a supplier.

 

Research and Development: Creating the Perfect Motor

If there is not a suitable motor supplier on the market, Esino will develop its own!

This is undoubtedly choosing the hard way to produce a product. Developing a new motor is very time-consuming and labor-intensive, but Esino does not create “defective products.” After the team’s hard work over several days and nights, they finally developed a successful motor with high vibration intensity and low noise. This product turned out to be extremely popular on the market as soon as it was launched! 

Today, because of its high quality and powerful functions, it has a strong reputation in domestic and overseas markets with a continuously high sales volume. The original customer has become a unicorn among similar brands, and the sub-product lines developed from this are also constantly being laid out. Mr. Kazuo Inamori said: “Those who make good products can hear the voice of the product.”

It is precisely because of the hard work put into this product that Esino has become the best partner in the hearts of core customers. From a no-name to a well-known brand, it has maintained a long-term and stable strategic partnership for almost a decade with its customers. Quality is representative of corporate image and how consumers regard the brand. When the motto, “quality is the life of an enterprise,” is rooted in the hearts of all Esino employees, our products become invincible in the fiercely competitive market. The quality department of Esino is given the most challenging task: Always maintaining the ultimate standards and highest requirements.

 

 

Author | Nana Romily

Review | Nancy Yang

Translated | Ondrian Yeung and Mia Hernandez

How to Know When You Have a Winning Product

An Expert’s Guide to Product Development Success

Inventors Only is hosting a product development contest to help inventors across the nation take their new product ideas to the next level. This contest is powered by Esino USA and many other renowned partners, all with plenty of years of experience in the product development industry. We want to share our expertise on what it takes to have a winning product in the Inventors Only Contest and the market. 

Winning Product Tip #1 – Make sure your product is necessary 

Developing a new invention often comes from noticing a problem, which sparks an ingenious idea for a product to solve it. Products that make life easier for people and solve problems are the ones that find the most significant success. These products become deemed by many people as a necessity. 

To determine if your product is essential and will withstand the market, ask yourself these questions: 

  1. Does it solve a problem? 
  2. Does it bring joy to life? 
  3. Are there similar or substitute products?
  4. Will this make other’s lives easier?

If your product can answer yes to these questions, you are off to a good start on the product development journey. 

Winning Product Tip #2 – Research and Ensure Your Product is Feasible 

Research during the product development process is a significant key to success. When you perform in-depth analysis, you can guarantee that you have a unique idea that has never been done before. You will learn if the product you want to develop is feasible and able to survive on the market.  

A common mistake that inventors make is conducting too little research. It is necessary to do a deep dive into what you want to develop and the market you will be entering. Any organization you work with, and all investors will want to know that you are knowledgeable in your product and what it will take to bring it to life.  

Tips and Questions for Getting the Most Out of Your Research: 

  1. Has your product already been developed? 
  2. Does someone already have a patent for your idea?
  3. Is it feasible for engineers to make your product? 
  4. What type of manufacturing will you need to mass to produce?
  5. What materials will you need for your product? 
  6. How much funding will you need? 

Winning Tip #3 – Know Your Market

A smart product developer knows the market they are entering and who their target audience is. It is highly suggested that you learn as much as possible about the people you are selling to so you can cater directly to them. When showcasing your product to investors, customers, and other product development companies you plan on working with, presenting your market knowledge will increase your chances of winning them over. 

What to know about your market 

  1. Who is the target audience? What do they do, where do they shop, how often will they use your product?
  2. Is your target audience a niche group? Will your product appeal to the masses, or are sales in this niche community sustainable?
  3. How much will you charge? How much do competitors charge? 
  4. What are your competitors doing right and wrong?

Final Winning Tip – Be Consistent 

Successful product development is a complex and lengthy process, but it will help set your product up for a win if you keep these tips in mind. It is essential to be flexible because the product development process is full of different challenges arising. If you are patient and endure these challenges, it will be worth it when you see your product come to life.

Inventors Only Product Development Contest: Over $100,000 Worth of Prizes

IRVINE, Calif.March 18, 2021  — Esino USA Corporation is excited to launch Inventors Only, a product development contest geared towards gathering creative and innovative inventors and offering resources and prize packages to help kickstart their invention. The top three finalists will be awarded a total of $17,500 toward product development services at Esino USA. Select finalists will receive additional prizes consisting of marketing, sales, patenting, e-commerce, app development services worth over $100,000 as well!

Inventors Only Contest Offers Over $100,000 in Services For Inventors to Kickstart Their Product!

To build a successful new product from scratch is no easy task. It is extremely difficult to take a product from idea to marketThis contest, known initially as the television show, “Movers, Shakers, and Invention Makers,” was established as a way for product development experts to provide feedback and resources to give inventors that extra push they need to get their product to the next stage.

There are countless hurdles in the product development process, and countless more to make a product successful. Many inventors have great ideas but get stuck in their product development process due to a lack of funds, lack of resources, or simply are not able to generate enough traffic or sales. The Inventors Only contest will provide resources, financial assistance, professional feedback, and industry connections giving those with the next big idea the extra push in their product development journey.

The Inventors Only Contest will take submissions between 9:00 am PST on Monday, March 15th, 2021 to 5 pm PST on Monday, May 31st, 2021. Finalists will be determined and revealed on Friday, June 4th, 2021. Inventors Only will contact each finalist for an interview that will take place between Monday, June 7th to Friday, June 11th. Finalists will pitch their idea and answer any questions related to their inventions. Contest winners will be announced on Friday, June 18th.

The three winners will be selected from the finalist, with different prize packages allocated to them based on their needs and stage of product development. First place will receive $10,000, second place will receive $5,000, and third place will receive $2,500 for product development services at Esino USA. The $100,000 worth of services from our partners include branding from Culture Mind Cinema, search engine optimization from Flying V Group, Amazon and Shopify services from Mueller Direct, patent services from Alcoba Law Group, and software development from AccQData.

The goal of Inventors Only is to create an opportunity for brilliantly minded individuals to showcase their groundbreaking products and provide resources for many more ideas to come to fruition. For more information on the contest, Esino USA, and any other partners, check out the Inventors Only Website.

 

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About Esino USA
Esino USA fulfills all your product development needs, including Prototyping, Engineering, Sourcing, Molding, Manufacturing, and Project Management. Esino has over ten years of experience working with start-ups and has brought more than 100 new products to market.

Contact: Ondrian Yeung
Email: o.yeung@usesino.com

Esino Celebrates International Women’s Day

Esino Celebrates International Women’s Day

Every year on March 8th, the world celebrates International Women’s Day’s the global holiday to honor women’s cultural, political, and socioeconomic achievements. Esino greatly appreciates the work of our women employees. 

This year, to honor the women of Esino, our China branch hosted the women from all departments in the cinema to celebrate together and watch the most popular movie in China today, “Hello, Li Huanying.” This film is written and directed by Jia Ling, a distinguished woman director, and actress in the film industry. “Hello, Li Huanying” does an excellent job displaying the delicate and selflessness of maternal love and is the perfect movie to highlight the remarkable qualities that women possess. 

Esino takes great pride in caring for our female employees. We understand that women employees often endure more pressure in work and life, but Esino will continue to do our part in supporting and thanking all women for the work they do. 

February Giveaway!

Esino February Giveaway!

The Esino team is giving away two of our new automatic touchless soap dispensers! This soap dispenser uses an infrared motion sensor to make washing your hands more hygienic. This product has a sleek design and is suitable for any liquid soap you prefer. To win this product, check out the rules below and enter on LinkedIn, Facebook, and Instagram

 

Giveaway Guidelines

– The giveaway will be held across three platforms: LinkedIn, Facebook, and Instagram.

– Each criterion fulfilled in each platform counts as one entry towards winning the giveaway

– Last chance to enter is Friday, March 5th at 12 pm PST

– Winners will be announced through social media platforms and on this giveaway page after 2 pm PST on Friday, March 5th.

 

LinkedIn

– “Like” the LinkedIn giveaway post – 1 entry

– “Tag” a connection in the LinkedIn giveaway post – 1 entry per “tag”

– “Share” the LinkedIn giveaway post – 3 entries

– “Follow” us on LinkedIn

– Make sure to tag in separate comments for more chances to win. Each comment where you tag counts as one entry.

 

Facebook

– “Comment” why you want our automatic soap dispenser – 1 entry

– Like” the giveaway post 

– “Follow” Esino on Facebook

 

Instagram

– “Like” the Instagram giveaway post – 1 entry

– “Tag” a friend in the Instagram giveaway post – 1 entry per “tag”

– “Follow” us on Instagram 

– Make sure to tag in separate comments for more chances to win. Each comment with a tag counts as one entry.

Don’t forget to follow us on our social media platforms! Following Esino USA will not increase your chances of winning the giveaway, but will make us happy!

 

This giveaway is not sponsored, endorsed, or administered by, or associated with Facebook, Instagram, or LinkedIn. Esino USA Corporation (Esino) is the host of this giveaway. Entries are accepted from 12 pm PST on February 22th, 2021, to 12 pm PST on March 5th, 2021. Winners will be announced after 2 pm PST on March 5th, 2020. Winners must be 18 years or over and have a residence or address we can ship to in the United States. Winners will not include employees of Esino USA. Each entry will be assigned a drawing number, which will be imported into a random number generator that will select the winning two numbers. The entry that is assigned to the two numbers will be the winners of the contest. Winners will be announced on social media platforms by updating the “February Giveaway” post and on this giveaway page. To claim the prize, reach out to Esino through social media, or fill out one of our “Contact Us” forms on the website. The prize will be delivered to the participant, with shipping costs covered by Esino.

ESINO USA DONATES 10,400 MASKS DURING COVID-19 PANDEMIC 

Esino USA

18 Technology Drive, Suite #126

Irvine, CA 92618

For Immediate Release

ESINO USA Supports Essential Organizations with 10,400 Masks to Help Slow the Spread of Covid-19

IRVINE, Calif. – January 12, 2021–  During the last three months of 2020, Esino USA donated 10,400 masks and personal protective equipment (PPE) products to support frontline workers. Esino worked with essential businesses such as hospitals, schools, and clinics to determine more ways to help the community and slow the spread of Covid-19. Wearing a face mask has proven to be one of the best ways to minimize the probability of spreading the virus, causing a high demand and shortage of masks for many essential organizations. 

“All of our employees are required to change their masks every 4 hours,” commented Nicholas, owner of Agape Congregate Living. “We go through hundreds of masks each week due to the nature of our business and for the safety of our high-risk patients.” Organizations are not only experiencing a shortage of masks but also other PPE products such as gloves, disinfectant wipes, sanitizer, and more.

In these unprecedented times, Esino USA helped the nation by equipping frontline workers with proper protective equipment to continue providing their necessary and life-saving services. The organizations Esino USA assisted include Robert Wood Johnson University Hospital, Somerset County Department of Health, Life IVF Center, Jserra High School, Agape Congregate Living, and MemorialCare Orange Coast Medical Center.

“We are very grateful for the donation of masks,” stated Christopher Plaia, Dean of JSerra High School. “Every contribution makes it more and more possible for our students to continue in-person learning.” Through these donations, Esino USA continues to stay true to its core value of making the world a better place for everyone to live. 

As COVID-19 cases in the United States rise, the essential workers we partnered with advised everyone to come together and do their part to stop the spread. Being safe also benefits family members, friends, and peers who may contact high-risk individuals. Ways that people can help are by wearing a mask, practicing social distancing, thoroughly washing their hands, staying home, and donating PPE products if possible. 

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About Esino USA 

Esino USA develops cutting-edge technology to take your product to the next level while making serious contributions to making the world a better place for everyone. Our services range from Prototyping, Engineering, Sourcing, Molding, Manufacturing, and Project Management. Esino has over ten years of experience working with start-ups and has brought more than 100 new products to market. Esino is your one-stop-shop for developing a new product. For more information, visit usesino.com

 

Esino USA

Contact: Mia Hernandez

Email: m.hernandez@usesino.com

Release Date: January 12th, 2021

3,300 Masks Donated To MemorialCare Orange Coast Medical Center

On December 29th, 2020, Esino USA donated 3,300 masks to healthcare workers at MemorialCare Orange Coast Medical Center. Esino is grateful to help essential workers in need and do our part to slow the spread of the COVID-19 Virus. MemorialCare Orange Coast Medical Center is a nonprofit hospital located in Fountain Valley dedicated to fulfilling the community’s health care needs through innovation and excellence. We hope that Esino’s mask donation will keep the OCMC frontline workers safe while they devote their time giving compassionate care and personalized service to their patients. 

Please reach out to Esino USA if you know of any other organizations in need of PPE products and would like to nominate them for a donation. 

How Do I Turn My Idea Into A Million Dollar Product? Part 2

10 Steps for Product Development Success

In part one of this blog series, we discussed the first five steps of getting started with product development, from research and design to perfecting your prototype. Now let’s dive into part 2! This section will explore the manufacturing and product to marketing phases of your product development cycle.

6. Getting A Manufacturing Quote 

After going through many revisions and adaptations, your product prototype is finally perfect! The next step is beginning the manufacturing process and getting a quote for the cost of production. 

At this point, you should begin speaking to an account manager at the company that manufactured your prototype to determine how much it will cost to produce the desired amount of units you want. If the company you are working with to create a prototype does not mass produce products, you will need to find a new company to assist you with this step. 

When you speak to your account manager, it is essential to share an honest and accurate budget with them to determine the best ways to get your product on the market. Be sure to communicate the market desire for your product so your account manager can decide what type of manufacturing process is best for you when figuring out your quote.

What goes into determining a quote: 

  • Cost of the production process
  • Number of units produced
  • Materials needed
  • Labor costs
  • Shipping costs
  • Packaging costs

Keep in mind that a quote is just an estimate. In many situations, the final cost varies. Product developers often forget that other expenses such as packaging, shipping, and marketing also add up. Take these expenses into account when creating a budget and price point for selling your product.

 

7. Clinical Testing

If your product is a medical device, this is the time to look into clinical testing. To determine if your product is classified as a medical device, check out the FDA Medical Device Website for a list of medical device qualifications. Clinical testing is necessary for medical devices to have FDA approval and sell on the market. 

Your product will go through clinical trials, informing developers if the new treatment is more effective and/or has less harmful side effects than the standard treatment. A clinical trial can also look at making life better for people with a disease or chronic health condition. 

Reasons to have your product clinically tested:

  • FDA Approval 
  • Medical data and study to back up product claims
  • Learn how people react to using your device and if there are any risks to using your product 

 

8. Injection Molding

If you plan on mass-producing a product, it is recommended to use the injection molding process to manufacture. Using injection molding is advised for most products because it is quick and cost-effective when manufacturing. To start this manufacturing process, you must create the molds for the parts necessary for your development. This step is expensive upfront, but your quote will often include the price it takes to make molds for the injection molding. 

What to know about creating molds: 

  • Expensive upfront, but cost-effective in the long run
  • Lower production costs
  • Low waste
  • Part redesign restrictions

For those who are producing a low volume of products, an alternative to injection molding is 3D-printing. 3D printing is a viable option for making a product because it has low costs upfront, has a high accuracy level, is fast and repeatable. A second option is urethane casting, which uses a 3D-printer to create silicone molds that deliver an alternative for low-volume injection molding. 

9. Production And Packaging

At this time, it is best to have a packaging plan in place. Often the manufacturing companies you are working with to produce your product can also supply the packaging. If this is not the case for you, then you must find another packaging supplier.  

What to consider with packaging: 

  • Your Audience: Create a graphic and structural design that will be most appealing to your audience. 
  • Retail & Distribution Requirements: Your customer may be a distributor or retailer with particular requirements for your product.
  • Design: How will your package branding and design will set you apart in the sea of other products?  
  • Sustainability: The image you want for your brand, the availability and cost of materials, and the fees associated with recycling or disposal of the packaging after consumer use.
  • Product Handling: How will your product be shipped to customers?

10. Product To Market

The concluding step in bringing your idea to life is to take your product to the market. The process of developing a new product is complete, and you are fully ready to sell to all interested consumers.

Ways to sell your product: 

  • Directly through your eCommerce website 
  • Online third party retailer (ex. Amazon, Etsy, Walmart Marketplace)
  • Your own physical storefront
  • Third-party physical stores

Selling a new product takes patience and a learning mindset. Many product developers dream of seeing their products on the shelves of big retailers like Target or Walmart. Getting a product sold in big market stores is more plausible when you build a record of accomplishment in small and local shops, or your product garners significant interest on other platforms. 

Getting a new product sold in smaller and local stores can be challenging and time-consuming. A tip from a successful new product sales team is to devote time targeting a few stores or customers who are likely to buy your product rather than spreading your attention over many accounts. People will not always say yes to your product but adapt based on the feedback you receive and attack any challenges that arise with confidence. 

The Product Development Process

The product development process is hard work but extremely rewarding. If you are ready to get started bringing your idea to life, check out our Esino contact us page to talk with an account manager about getting started. Esino is your one-stop-shop for all your product development needs. 

If you have not read part one of this blog, you can find it here

 

How do I Turn My Idea into a Million Dollar Product?

10 Steps for Product Development Success

Daily life is filled with nuances and problems, leading many people to seek out more efficient solutions and create ingenious product ideas. You might be that person that has a fantastic idea, but what comes next? Although it can be overwhelming, here are five steps to get you started on the product development process and give you an idea of what to expect along the way.

1.  There is Always Room for Improvement – Research, Improve, Repeat

When you have an innovative product idea, the first thing to do is write EVERYTHING down. Putting your thoughts on paper allows you to thoroughly analyze the product’s strengths and weaknesses and determine what possible additions you can make to make the product even better. It is best to develop a concrete concept that thoroughly explains your product and its purpose. Once you have fully developed a product idea, make sure you research it to understand all of the information necessary to create it. Research is key to creating a groundbreaking product. Before you go all-in on this product, you want to be sure that no one else has developed this product, patented the idea, and that this is something consumers need to succeed in the market. 

One of the most common reasons why new products fail is that they are not needed. Here are some questions to ask yourself to help determine if your idea will be a successful product:

  • Is this product useful or enticing? 
  • Is there a large market for this product? A niche community may want your product, but will catering to this market segment be enough to remain profitable and thrive in the long run? 
  • Will this product still matter in 5 years?  
  • Are there similar products already on the market that will act as a substitute? 

You don’t want to end up with a well-developed product to find out that your product belongs to a small niche market or that your product is not interesting enough to be purchased. Do your research and be honest with yourself about your idea.

2. Bring Your Product to Life Digitally!

After establishing and researching your product idea, create an STP design file for your product. An STP File is a 3D assembly file supported by various mechanical design programs that shows all of the exterior and interior components that make up a product. The design file is extremely important as it allows people to evaluate your product and better understand how the product functions. If you do not have an engineering background, it is best to hire an engineer to assist you with this stage of the product development process. An engineer can create the STP File while providing feedback to guarantee your product is functional and consumer-friendly.  

When developing a product, its design’s functionality and features play a significant role when determining if it is consumer-friendly and enticing. Here are a few things to consider when designing your product to ensure its success: 

  • Is there a trigger for the product? The trigger is the reason why a user will go to the product. Learn and understand what motivates your target user and build your design to support the trigger. 
  • What is the action necessary to use the product? The action is the behavior performed to reap the reward for using the product. Is the action convenient and simple for the user? 
  • What is the reward of using the product? The reward is the benefit the user gets from using the product. Is the reward worth the action?
  • Is there investment for future repeat or use of the product? The investment is a seed planted that causes the user to utilize the product in the future. Will the product solve a problem the user has and trigger them to use your product again?

Image Source: UX Collective

You want your product to flow through this process to ensure that it is consumer-friendly and straightforward for customers to use frequently. When customers keep using your product and its features, you have the best chance at establishing customer loyalty, a repeat purchase, and positive word of mouth promotion about your product.

3. Prototype Development and Signing an NDA

After developing the design file for your product, it is time to create a functional prototype. If you don’t have an engineering or manufacturing background, you should contact a professional manufacturing company that makes prototypes and products to assist you with this part of the process. 

Choosing the right company to work with is crucial because you need confidence that they want the best for you and your product. When meeting with companies, it is necessary to sign a non-disclosure agreement (NDA) before sending over your design files. Signing an NDA ensures that you are protected and that the company will not disclose any information regarding your product or idea.

When you determine the company you want to work with, you will begin the prototype development stage. Here is what to expect during this process: 

  • Most products average 3-6 prototypes. It is doubtful that the first prototype will work correctly and be precisely what you want.
  • The process can be costly. On average, people spend a couple of thousand dollars to create multiple prototypes.
  • Creating a reliable product can take weeks or even months.

Remember that patience is vital for product development. The prototype development stage is often longer than most product creators expect. It always pays off to launch a fully developed product that consumers will love. 

4. Perfecting the Prototype 

Perfecting a prototype comes from trial and error plus feedback. If you work with professional engineers and account managers, they will study the design and product to help develop the best prototype possible. Since professionals and account managers have had their fair share in product development, they may know a feature or two that can further enhance your product. Their expertise can take your design to the next level by:

  • Making the product more marketable
  • Determining the optimal weight and size of the product 
  • Finding favorable materials to use for mass production. Sourcing the right materials involves many factors, including availability, cost, quality, and durability.
  • Introducing technology that you may not have been aware of

While working with a professional team, you should also test your product with potential customers. Having your potential customer base try your product or conducting a focus group with them gives you useful criticism and guarantees an actual need for your product. 

5. Gaining Funding and Creating an Online Presence

Gaining funding is an ongoing process that should begin throughout the prototype development process. Product development is often expensive, which is why it is smart to have investors and funding. When a product has financing, there is no need to skimp on quality or halt production because of a lack of funds. You want to release the best product possible to see success on the market with high demand. 

Ways to gain funding include:

  • Crowdfunding sites
  • Investors
  • Loans

Another essential ongoing process is establishing an online presence and garnering social media attention during development, which leads to early sales success. Establishing an online presence can include crowdfunding campaigns, having influencers in the industry review your product or prototype, social media paid advertising, and more.

Takeaways: 

A common mistake that product developers make is rushing to put out a product because they promised investors and potential clients a finished product by a specific date. You never want to send out or sell a product that is not finished or of low quality because it often leads to bad reviews.

Be prepared to face challenges, make many changes, and be patient as you work hard to make your idea come to life. If you have a great idea that will disrupt the market and help people, you can count on it being worthwhile to develop.

Once you are ready to begin the product development process, reach out to Esino USA to bring your product to life with one of our account managers. Esino is your one-stop-shop for all of your product development needs!

Stay Tuned for Developing a Product – Part 2

  1. Getting Manufacturing Quote 
  2. Clinical Testing
  3. Create Molds for Injection Molding 
  4. Start Production
  5. Bringing your Product to Market